We have the ability and capability to do in-store promotions particularly for new production launches using promoters. Promoters are representatives of a FMCG company who are stationed inside a Modern or Traditional trade to perform a multitude of functions for the brand including shelf management, stock audits, order taking, planning and executing sampling activities, putting promotions and enabling tertiary sales through consumer interactions. Promotions are important when a brand would like to have a new product known in the market place. The core to successful promotional activity is to ensure that the promoter is well trained and equipped to invite customers to experience a brand/product (in terms quality and value), and not just to buy it. It is therefore up to the brand trainer to ensure that the brand quality and value are well articulated to the promoter prior to the start of the activation.
We offer the entire value chain for promotion from Recruitment to Training and Placements