About DarkChild

About DarkChild


Our Awesome Story

DarkChild is a 100% black-owned and controlled company operating out of Joburg Expo Centre in Nasrec, Johannesburg.  The company has been operating since 2004 with expertise in various sectors including events, marketing, distribution, sales and merchandising.  Although our skill set cuts across all marketing disciplines, we took the decision to focus on traditional and informal markets.  According to a document called South Africa’s not so Traditional, Traditional Trade released by Nielsen Pty Ltd – a global performance management company that provides a comprehensive understanding of what consumers watch and buy – traditional trade accounts for R46bil, which equates to one of every five rand spent and one-third of all consumer goods packages sold in South Africa.  Our understanding of this market and its nuances can help your brand grow to become the dominant brand among the majority of South African consumers.


Our Marketing Principles

The 5 P’s

Product: Products should have clear guidelines as to how customers will benefit from buying good or services.

Pricing: When determining the pricing strategy, always consider the businesses position in the current market.

Promotion: Activities that make the business more known to consumers and consists of substantial costs.

Place: The product or service must be available to customers at the right time, right place, and in the right quantity.

People: It consists of those who work for the business and decisions are centred around customer service.


Our Founder &  Team Structure

An astute businessman with a Food Technology background but found his passion in the marketing discipline.  He is a member of the Marketing Association of South Africa organization and continues to do business in a wide variety of industries including but not limited to 

  • FMCG Sales and marketing (current)
  • Market Research (Nielsen and Kantar)
  • Head of marketing at Tymebank as one of the shareholders before the business was sold in 2015
  • Founder of Pride Group which has various businesses in the Financial services, Lending business and Telecommunication 
  • Broadcast and Sports events particularly basketball with clients like SABC, ESPN, NBA, Nike, Dep of Sports etc.

Cabby is open minded and willing to explore business and partnerships across industries particularly where he believes he can add value.  Being in business since 2004 is testament to his tenacity to succeed and stay in business.  He says being in business is not just about building wealth but more like a responsibility that was bestowed upon him to make the world better and more importantly, ensure that people dependent on these businesses live a sustained and joyful lives both at home and work.  This is his mantra “A life lived with passion is a life well lived”.  This motto trumps any kind of money anyone can make in a lifetime.

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Cabby Magongwa

(Founder and Executive Managing Member) – CMSA


Nischette Willemse

TV Producer & Events Manager

TV Producer &  Events Manager

Nischette Willemse has an Honours degree in Audiovisual communication, which she obtained from the University of Johannesburg in 2010. She is currently doing her Master’s degree in Audiovisual communication, at the University of Johannesburg.

She has been working at Darkchild productions since 2011 in the TV production division as a producer. She has filled the following tasks:

– Created concepts for numerous TV shows, of various genres.
– Produced many promos, EPKs and adverts for the SABC.
– Produced The Bball season 1 and 2 for SABC Sport
– Produced 13 episodes of a celebrity-based prank show for SABC 3, called Eish Saan!
– Produced 13 episodes of an Afrikaans Sitcom for SABC 2, called Ou Toppies.

She also filled the role of events manager for NBA Africa (jr nba/royal bafokeng finals) and ESPN Celebrity Basketball Showdown.


General  Manager

The key competencies exhibited by Cuba Wills as the General Manager of the business are being agile and strategic; have exemplary communication skills and the ability to motivate meaningfully using emotional intelligence.

These are the skills Cuba has perfected over the years in managing businesses and its people.

Cuba joined the business in 2012 and has been responsible for operations, overseeing the recruitment of staff, setting business goals and guiding business strategies.

He is currently overseeing a team of 38 staff members in the various regions located nationally in South Africa.

He holds various qualifications in the fields of Project Management, Sales & Marketing, Manager Development, Train the Trainer, Training Management all obtained through Damelin Education Group.

Cuba Wills

General Manager


Cleonie Wilhase

Finance Manager

Finance Manager

Joined Darkchild Productions in 2013 in the finance department as Bookkeeper responsible for the day-to-day financial operations. Ensuring the accurate and effective management of company finances.

During her time at Darkchild, she has moved into various finance related roles, first bookkeeping, then production accounting and currently occupying a financial manager position overseeing financial operations of the business on the Colgate Palmolive project.

She works closely with the management team to develop and plan the companies’ long term financial objectives. The link between business and our outsourced accounting firm to develop financial reports and ensuring compliance with relevant institutions.


She is currently studying towards a National Diploma: Financial Management with the intention of completing a BCom in Accounting.


Projects worked on during this time:

  • Assistant Production Accountant – Bball show (2013 – 2014)
  • Assistant Production Accountant – eishSaan (2018 – 2019)
  • Trainee Production Accountant – Ou Toppies (2021 – 2022)
  • Financial Manager – Colgate Palmolive (2021 – current)