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Sales & Merchandising

Sales & Merchandising

Sales & Merchandising

In its simplest form, our core service is to increase sales in the traditional trade.  We do this by executing 5P’s of marketing, namely, Product, Price, Promotion, Place, and People on behalf of the brand.  Our traditional trade network spans over 400 retailers and are made up of independent and buying groups such as:

  • EST
  • UMS
  • Shield
  • MassCash 
  • IBC
  • ICC
  • CBW
  • Kit Kat

Our store coverage

We provide sales and merchandising services in these stores across the country.  Merchandising is the process of promoting goods to expedite the process of attracting buyers and generating sales. With effective merchandise layout, product placement and display design, one can experience a number of benefits such as increased sales, promotion of high value products, simplifying buying decision and attracting repeat customers.  It is in the execution of the 5Ps that leads to consumer sales which in turn result in both large and fill in orders from the retail buyers.  Our experience has also proven that it is important to have a good relationship with floor managers and buyers in order to our job efficiently.  These relationships and basic communication etiquette are reiterated in our training processes.

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